Bage & Bloom
Our Story
Where It Began
Over a decade ago, I began creating natural skincare for friends and family, blending my passion for science-backed ingredients with a deep respect for nature’s remedies. I was concerned about the risks of unnecessary synthetics in everyday products. Research shows that up to 60% of what we apply to our skin can be absorbed into the body — a fact that stayed with me.
​
A Personal Mission
Years later, following a miscarriage and during a high-risk pregnancy, that awareness became even more personal. I wanted absolute certainty that everything I used was not only effective but also safe. Out of this need, I began formulating products with clinically supported, gentle ingredients, carefully avoiding harsh chemicals.
​
​​Learning Through Experience
Like many parents, I discovered that much of the baby skincare available on the market contained ingredients that were far from ideal. So I started making my own.
Two years later, when my second child developed severe eczema, the limitations of conventional products became painfully clear. Prescription creams offered by doctors not only failed to help but sometimes made the condition worse. I turned back to my own formulations — drawing on both scientific research and natural remedies — and gradually perfected blends that soothed, protected, and supported my baby’s skin.
​
​​
Our Promise
Today, every product is crafted in small batches in the North of England, combining evidence-based science with the gentlest natural ingredients. They are designed to be safe for pregnancy, breastfeeding, and delicate baby skin, without compromise.
This brand was born from lived experience, guided by science, and inspired by love — so you can feel confident knowing exactly what you’re putting on your skin, and your baby’s.
My biggest supporter - my lovely dad who we lost to skin cancer just before my first baby (his first grandchild) was born.
Reviews
​
At Bage and Bloom, customer feedback drives our improvements. Get in touch via our contact page or instagram and be entered into our monthly draw.
'What I love most about Cloudbutter is that I don't have to worry when my baby starts putting their hands and feet in their mouth halfway through baby massage!'
​
​
​
